No company buys or places advertising on this site. Three third-party services do run here, and this section names each of them.
CallRail (CallRail, Inc., Atlanta, Georgia) provides our call tracking. Its script may swap the phone number shown on a page for a tracking number tied to how you arrived — from a Google ad, a Google search or another source — so we can tell which of those brought the call. When you call a tracking number, CallRail records the number you called from, the time and length of the call and the page you were on, and forwards the call to our office line. Calls may be recorded for quality and training; where they are, you hear a notice at the start of the call.
Microsoft Clarity (Microsoft Corporation, Redmond, Washington) shows us how visitors use the site, so we can find pages that are hard to use. It records clicks, scrolling and mouse movement, the pages you visit, and your device and browser type, and can replay a visit as a session recording. Text you type into our forms is masked and never sent to Clarity. Clarity sets its own cookies to recognise a returning visitor; blocking cookies in your browser stops it. Microsoft's privacy statement is at privacy.microsoft.com.
Google Ads: on our advertising landing pages (addresses beginning /ads/) the Google Ads tag measures whether a visit from one of our ads led to a request for an estimate, and sets Google's advertising cookies for that purpose. Google may also use that tag to show our ads to you again on other sites. You can turn off ad personalisation in your Google account at adssettings.google.com, and the browser settings described above block the tag entirely.